Kimberly-Clark's John Starkey on Kleenex's 100th anniversary

Ad Age Marketer's Brief
22/01/2025 19 min Episodio 294
Kimberly-Clark's John Starkey on Kleenex's 100th anniversary

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Episode Synopsis

President of North America family care on refreshing the logo of a 100-year-old brand, the value of a brand where emotion comes naturally, and why he really isn't rooting for a bad cold and flu season.

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