Branded Entertainment

Ad Age Marketer's Brief
09/07/2019 29 min Episodio 18
Branded Entertainment

Listen "Branded Entertainment"

Descargar episodio Ver en sitio original

Episode Synopsis

Dan Sanborn spent 16 years at Diageo overseeing its entertainment marketing. Now he's at Wheelhouse Labs, whose holdings include Kimmelot, a content and development company launched last fall by Jimmy Kimmel. Dan talks about his new gig and gives his take on ways to get brands plugged into pop culture.

More episodes of the podcast Ad Age Marketer's Brief

Tips on building a beauty brand with former Walgreens CMO 12/11/2025
Sam's Club new CMO on holidays, Chris Pratt and arriving right after an agency review 05/11/2025
Horror marketing 101 with Blumhouse CMO Karen Barragan 29/10/2025
How brands can become emotionally resonant while adapting to new Gen Z behaviors, with Early Warning Services CMO Andrea Gilman 22/10/2025
iRobot CMO on turnaround, 'Shark Tank' secrets, AI and that old Will Smith movie 15/10/2025
Digital advertising best practices with Meta CMO Alex Schultz 08/10/2025
How Spectrum Reach is redefining CTV advertising through show-level transparency 06/10/2025
How to balance consistency and agility, with Heaven Hill CMO Matt Blevins 01/10/2025
Why brands should partner with unexpected creators and vocal critics, with Blizzard Entertainment CMO Monica Austin 24/09/2025
AI search ads 101—everything marketers need to know, with Asa Hiken 19/09/2025
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA