Behind Calm's unexpected Election Night win

Ad Age Insider
24/11/2020 28 min Episodio 157
Behind Calm's unexpected Election Night win

Listen "Behind Calm's unexpected Election Night win"

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Episode Synopsis

In this week's episode Ad Age's Jeanine Poggi is joined by Katie Shill, senior director of brand marketing at Calm. The meditation app won election night with its sponsorship of CNN's "Key Race" alerts, encouraging viewers to take a break and find a moment of calm. Shill discusses how the sponsorship came together, results of the buy and how the meditation company plans to sustain the momentum moving into 2021.

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