Ep.67 Riverbed: Bridging the global-regional marketing divide

30/09/2024 24 min
Ep.67 Riverbed: Bridging the global-regional marketing divide

Listen "Ep.67 Riverbed: Bridging the global-regional marketing divide"

Episode Synopsis

In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies? Becks Powell, Senior Marketing Manager, Riverbed