Tom Millas, VP, Brand & Communications, North America at Schneider Electric

10/09/2025 1h 24min Temporada 1 Episodio 8

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Episode Synopsis

How do you balance global consistency with local relevance in brand marketing? In this episode, Tom Millas joins Richard Byrd to unpack how Schneider Electric approaches regional brand leadership, the evolution of energy marketing, and what it takes to stay adaptable in a fast-moving industry.Discover insights on:The energy trilemma and why no one-size-fits-all solution existsMaking B2B brand experiences feel more human and B2C-likeWhy adaptability and curiosity are the marketer’s greatest tools today