How UiPath Takes a 1:1 ABM Approach to Drive Longer-Term Revenue Growth

ABM Done Right - A Personal ABM Podcast
09/08/2024 47 min
How UiPath Takes a 1:1 ABM Approach to Drive Longer-Term Revenue Growth

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Episode Synopsis

Send us a textAt Personal ABM, we believe that while 1: many and 1: few are an important part of an account-based GTM  - it's not ABM. In this podcast, Kristina Jaramillo, Eric Gruber and Nancy Harlan (former ABM leader at UIPath) discuss what 1:1 ABM is and how it should be used for account expansion. Nancy also talks about customer-sponsored 1:1 ABM where you have a champion that will help make the big deal happen and make it as big as can be. 

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