1:1 ABM Conversation with Honni Marks at Red Hat

ABM Done Right - A Personal ABM Podcast
18/11/2024 53 min
1:1 ABM Conversation with Honni Marks at Red Hat

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Episode Synopsis

Send us a textHonni Marks (1:1 Strategic ABM Lead at Red Hat) joined Eric Gruber on the ABM Done Right Podcast to discuss:1. What it means to take a strategic 1:1 ABM approach.2. The role 1:1 ABM should play in an account-based GTM program and how it should be used to expand key accounts.3. The executive engagement that's needed for a 1:1 ABM program and how we should enable executive engagement teams.4. How to leverage data to tell the account story5. The 1:1 ABM content that's needed. 

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