The Role of ABM in Snyk's Customer Marketing Program - A Conversation with Rachel Donner

ABM Done Right - A Personal ABM Podcast
29/09/2025 47 min
The Role of ABM in Snyk's Customer Marketing Program - A Conversation with Rachel Donner

Listen "The Role of ABM in Snyk's Customer Marketing Program - A Conversation with Rachel Donner"

Descargar episodio

Episode Synopsis

Send us a textIn this episode of the ABM Done Right Podcast, Eric Gruber (CEO of Personal ABM) talks to Rachel Donner at Snyk about their ABM programs in relation to their customer success programs. You will hear:1. How true ABM belongs closer to sales and CS than marketing, and why the CRO and CCO should own it.2.  What true 1:1 ABM is - and how Snyk is using it to drive adoption, retention, and account expansion. 4.  The 1:1 ABM content that is needed to protect and expand accounts.  

More episodes of the podcast ABM Done Right - A Personal ABM Podcast

Challenging Demandbase's CEO on His Thoughts on Buyer Group Marketing 09/09/2025
Andy Monahan and Personal ABM Talks About Buyer-Led ABM, ICP, Fit and Readiness 09/09/2025
Conversation with Icron's ABM Leader - Aura Lupascu 18/08/2025
David Anderson on Using ABM to Overcome Indecision & Win More Enterprises Deals 29/05/2025
Why ABM Should Be Led by the Revenue Marketing Organization & How GE Healthcare Can See a Bigger Revenue Impact with ABM 15/05/2025
Angie Assennato on Why ABM Programs Are Delivering Limited Returns 11/02/2025
Winning with Your Big Bets with ABM - A Conversation with Marta George 23/01/2025
How ABM Should Transform the Business and Your GTM - A Discussion with Joel Harrison 16/01/2025
Going Beyond Intent Signals - A Discussion with Peter Mollins 16/01/2025
Assessing Your GTM - A Conversation Between Mark Osborne and Eric Gruber 06/01/2025
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA