We had a great time with Sherry Goldman, President and Founder of Goldman Communications Group, discussing PR best practices to make your event a success.Sherry shared her brilliance on:what to consider when messaging for different audiences; timing for distributing press releases;what PESO stands for;what media looks at when determining whether to cover an event;how public relations has changed for virtual events;working with sponsors;key message points when reaching out to audiences; utilizing influencers to market your event; andso much more.Sherry GoldmanEmail: [email protected]: www.goldmanpr.netFacebook: www.facebook.com/GoldmanCommunicationsGroupTwitter: @SherryGoldmanPRNaif ProductionsWebsite: https://www.naifproductions.com/Facebook: https://www.facebook.com/naifproductionsFacebook Group: Event Planners Society https://www.facebook.com/groups/eventplannerssociety/ LinkedIn: https://www.linkedin.com/in/annettenaif/If there is a topic you'd like us to discuss in the future, please don't hesitate to let us know by emailing [email protected] EVENT CONSULTING - If you are looking to move your live event to virtual and have no idea where to start, or you are thinking of hosting your first virtual event, reach out to us set up some time for a no-obligation consultation call at [email protected]. Happy to help!EVENT PLANNER COACHING - If you are looking to start your own event planning business (without making costly mistakes), or have an event business and don't know how to shift during these times, join us in our Facebook Group at Event Planners Society or send us an email at [email protected].

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