Most acupuncturists start out wanting to help everyone. While that’s a beautiful part of our medicine, it’s not the best marketing strategy.In this episode, Dr. Jes shares how she discovered her favorite conditions to treat (and how they evolved over time), why clarity attracts the right patients, and how niching down doesn’t mean turning people away - it means helping more of the people you’re best equipped to serve.You’ll also learn how to find your ideal patient if you're just starting out, how to speak their language, and how to actually get in front of them—online, in your community, and in your treatment room.→ Ready to define who you're really meant to serve? Grab the free worksheet “Ideal Patient Map.”Have a question? Want to connect? Follow us on Instagram or add us on Facebook - or email us!

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