In the past, I've talked about the need to focus on the finding the right audience for yourself rather than waste time trying to convince people who won't respond to your work (https://youtu.be/7zhb9AZ8n9Y). Since then, I have an even deeper way of looking at it thanks to a new perspective. And that's through the lens of Everett Rogers' Law of Diffusion of Innovation. This episode explains what his theory is (https://philsvitek.com/wp-content/uploads/2022/01/LawOfDisffusion2.png) and then I discuss how it applies to any creative person out there. To further learn about the theory, read this 2019 article: https://sphweb.bumc.bu.edu/otlt/mph-modules/sb/behavioralchangetheories/behavioralchangetheories4.html. Thanks for tuning in. Also, feel free to ask questions or offer opinions of your own, whether down in the comment section or by hitting me up on social media @PhilSvitek. Lastly, for more free resources from your 360 creative coach, check out my website at http://philsvitek.com. 
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