Binky Bro Founder Matt Fisler on Building a Kidswear Brand, Starting a Business, and Leaving Tech for E-CommerceMatt Fisler, founder of the kidswear clothing brand Binky Bro, breaks down how he turned a side hustle into a multimillion-dollar children’s apparel company. In this podcast episode, Matt shares how he left his job at Qualtrics to start a profitable e-commerce business, what it’s like building a company with your spouse, and how Binky Bro became a leading surf-style kidswear brand. This is a must-listen for entrepreneurs, brand builders, e-commerce founders, and anyone in the kids fashion or DTC space.Topics covered:How to start a kidswear brandFamily-run business tipsE-commerce business growthStartup branding strategiesFrom Qualtrics to full-time founderShopify, scaling, and organic marketingBuilding a lifestyle brand for parentsKids fashion trends and retail strategyPerfect for: Listeners interested in entrepreneurship, kidswear fashion, DTC brands, Shopify startups, family business, and startup case studies.Timestamps:01:19 A Blast from the Past: Memories of Scotland06:19 From Mission to Career: The Journey Begins08:10 The Qualtrics Experience: Lessons and Growth14:37 The Entrepreneurial Spirit: From Ideas to Action29:38 The Birth of Binky Bro: From Concept to Reality38:06 The Grind Behind the Success40:46 Starting a Business with Your Spouse42:34 Balancing Personal and Professional Life49:06 Philosophy on Business Growth01:00:00 Decade of Influence: Prioritizing Family01:07:51 Exciting New Ventures and Collaborations01:11:23 Giving Back: Legends are Born Every Day FoundationKeywords: Binky Bro, Matt Fisler, kidswear brand founder, start a kids clothing line, Shopify brand, e-commerce success story, leave tech for business, surf kids clothes, family startup podcast

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