Scaling with Giveaway Marketing | Van Oakes of Goat MediaVan Oakes is the founder of Goat Media and one of the top voices in giveaway marketing and paid ad strategy. He’s helped brands like Diesel Brothers scale to 9 figures using giveaway-based customer acquisition, direct response funnels, and Shopify-first thinking.In this episode, Van opens up about:The business model that made Diesel Brothers a $100M brandWhy giveaways still outperform traditional ads in 2025How Goat Media scales brands using performance-first paid adsThe numbers behind real ecom growth: CAC, LTV, and AOV benchmarksTransitioning from door-to-door sales to owning a top-tier agencyWhat most ecom brands get wrong when trying to scaleBalancing family, business, and personal trials without losing it allTimestamps: 0:00 – Intro 1:20 – Van’s first big win in D2D 10:45 – Building Diesel Brothers with giveaways 18:50 – The Goat Media model explained 30:00 – How to price and position a giveaway 40:15 – Mistakes to avoid in paid ads 50:05 – Life after $100M: family, trauma, and truth 1:10:00 – Final thoughts on scaling sustainablyIf you’re in e-commerce, digital marketing, brand building, or growth strategy, this episode is a masterclass in what works now. No fluff—just real frameworks, tested campaigns, and the story of a founder who’s led from the front, failed big, and still came back stronger.💬 Connect with Van on IG: @itsyourboyvan 💼 Learn more: https://goat4media.com/

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