In the third episode of A Good Word, a podcast offered by Baptist Communicators Association, Jim Veneman, BCA president, continues his conversation with Margaret Colson, BCA executive director, about church crisis communications, a topic that is extraordinarily relevant in today's crisis-ridden world. In this 14-minute episode, Margaret talks about the importance of Christian communicators modeling excellence in communications for church leaders who are watching and learning from them. She reminds listeners to focus on the basics of communications, what she refers to as the MACs of effective communications, and to avoid communications comfort zones. She discusses how God can use social media to advance His gospel, explaining how churches can respond to those who comment on social media posts. Margaret closes her three-episode podcast on crisis communications by calling on Christian communicators to keep love as the guiding principle in all that they do.

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