Simon Davis, owner of North Coast Fencing and The Profitable Fencer, shares his journey in the fencing industry and his experience in coaching other fence businesses. He emphasizes the importance of having a big vision and a plan to achieve it, rather than just working hard without direction. Simon also discusses common challenges in the industry, such as finding reliable employees and pricing strategies. He highlights the need for fences to know their numbers and understand their value. Simon's coaching focuses on helping fences improve their profitability and develop systems for long-term success. In this conversation, Simon Davis discusses the importance of charging the right price for your services and the impact it has on your business. He emphasizes the need to provide high-quality work and not cut corners, as this leads to bad reviews and other problems. Simon also talks about the balance between prioritizing customer satisfaction and standing up for your employees. He shares his approach of going to bat for his employees while also holding them accountable. Additionally, Simon discusses the importance of resilience and not giving up when faced with challenges. He advises business owners to have a plan, be proactive in marketing, and focus on customer loyalty through personalized experiences and frequent communication.


Takeaways

Having a big vision and a plan is crucial for success in the fencing industry.
Finding reliable employees is a common challenge for fence businesses.
Knowing your numbers and understanding your value are essential for profitability.
Pricing strategies should focus on quality work rather than competing on price.
Coaching can help fences improve profitability and develop systems for long-term success. Charge the right price for your services to ensure you can provide high-quality work and avoid cutting corners.
Find a balance between prioritizing customer satisfaction and standing up for your employees.
Resilience is key in the face of challenges and criticism. Don't give up easily.
Have a plan, be proactive in marketing, and focus on customer loyalty through personalized experiences and frequent communication.



Sound Bites

"You've got to have a bigger picture and a bigger vision for yourself to know where you want to go rather than just go out there every day and flog yourself into the ground."
"The number one question that I hear from fences is that they can't get reliable staff."
"The labor has been a very critical issue as well."
"If you mess it up or you kind of cut corners, I guess, then you're gonna get bad reviews, which is gonna lead to all kinds of other problems."
"The customer is always right... I don't think that's exactly true either."
"If every time something happened to me that didn't go my way and I threw the towel in, I'd never get out of bed."


Chapters

00:00 Introduction and Background
11:39 Simon's Journey in the Fencing Industry
15:27 Starting The Profitable Fencer
30:44 Importance of Knowing Your Numbers
36:30 Pricing and Profitability
37:28 The Impact of Pricing and Customer Reviews
38:23 Balancing Customer Satisfaction and Employee Treatment
39:49 Dealing with Criticism and Persevering
44:13 Building Customer Loyalty through Small Gestures
49:33 The Importance of an Online Presence
55:23 The Power of Frequent and Recent Communication
01:00:34 Speed to Lead and Managing Work Influx
01:06:48 The Value of Planning and Foresight
01:13:08 The Fencers Life Podcast-2-OUTRO+.wav

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