In this episode, Simon Davis discusses the common myths surrounding the fencing business, emphasizing that fencing is a skilled trade that requires more than just physical labor. He highlights the importance of business acumen, proper pricing strategies, and the need for good workers. Simon also addresses the evolving standards in the industry and encourages listeners to share their experiences and seek help if needed.TakeawaysFencing is a skilled trade, not just hammering posts.Running the business takes more than just good workmanship.Price isn't everything. Value matters.Good workers are out there if you build the right culture.The industry is evolving and pros do stand out.You need skills in quoting, marketing, and financial management.Quality, reputation, and service matter in pricing.Finding good workers is possible with the right processes.Educating clients on pricing reflects quality and value.The cheapest price always wins is a myth.

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