In this episode, Simon Davis emphasizes the critical importance of building an email list for small business owners, particularly in the fencing industry. He discusses the risks associated with neglecting list building, including missed opportunities and reliance on unstable platforms. Simon provides actionable steps for building an email list from scratch, including identifying the target audience, creating lead magnets, and engaging subscribers. He concludes with key takeaways that highlight the necessity of nurturing customer relationships through effective email marketing.takeaways List building is essential for small business owners. Ignoring list building can lead to missed opportunities. A customer list provides direct access to your audience. Relying solely on social media is risky for business. Your list can serve as a safety net during sales dips. Engaging past customers is crucial for repeat business. Building a list is more cost-effective than acquiring new customers. Your list offers valuable insights into customer preferences. Start small and stay consistent to grow your list. The success of your business relies on the relationships you build.

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