We chat with Alara Vural on the topic of connecting with your customers emotionally. Alara specialises in helping tech businesses create an emotional connection with their audience by overcoming language that is hard to understand. Alara speaks about the fact that while most tech-based business owners are extremely passionate about their product and what they do, they can often miss out on customers because people do not intellectually understand what it is that they offer.
During the episode, we ask Alara questions on why language is so important in marketing and how businesses can improve their communication. We talk about some of the different companies that are doing this exceptionally well. We also spent some time talking about the subject of finding your target market. While Alara agrees that you should determine the demographics of your audience (age, location, gender, gross income, etc.), she believes that businesses should work on finding their tribe.

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