What is a personal brand anyway? Do you really need one? Is it just for Instagram influencers? Why can't you just be yourself (or maybe you can...)?Today's episode of 15 Minute Freelancer digs into:- what a personal brand is and isn't- what it means to be the face of your freelance business- how you can be more consistent in presenting yourself online and offline- a top tip on personal branding from Dolly PartonLouise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.Say hi to Louise!Twitter: @LouiseShanahan_LinkedIn: Louise ShanahanInstagram: @Louise_Shanahan_Website: thecopyprescription.comNewsletter: thecopyprescription.com/subscribe

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