Listen "Chapter 8: Optimize Your Leverage Points"
Episode Synopsis
You can't reach exponentially higher income through behavior alone—there's not enough time. Discover how to identify and leverage underutilized assets: relationships, technology, client stories, email lists, and expertise. Includes a real example of turning prospect questions into LinkedIn videos that generate inbound leads.
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Introduction: What Is Bold?
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Chapter 4: List The 5 Problems You Solve
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Chapter 9: Get A Coach
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Chapter 10: Create A Mini Book
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.