We’ve turned distraction into a lifestyle — and called it productivity.
But multitasking isn’t a superpower. It’s fragmentation.
In this episode of Zero Distortion, Russ Bates breaks down the neuroscience behind the myth of multitasking — why it feels productive but actually drains focus, clarity, and creativity.
🧩 In this episode:


The neuroscience of “switching cost” — why every task switch can cut your productivity by up to 40%.


How multitasking lowers your IQ (University of London) and reduces empathy (University of Sussex).


Why dopamine keeps you addicted to distraction.


How to rebuild real focus in a noisy, overstimulated world.


🧠 Referenced Studies:


American Psychological Association – Switching Costs in Multitasking (2016)


Stanford University – Cognitive Control in Media Multitaskers (2009)


University of London – Infomania: The Effects of Interruptions (2005)


University of Sussex – Media Multitasking and Brain Gray Matter (2014)


🎧 Zero Distortion is about clarity in a distorted world — no spin, no noise, just truth.
#ZeroDistortion #RussBates #MultitaskingMyth #Focus #Productivity #Neuroscience #AttentionManagement #Mindfulness #DeepWork #CognitiveScience #ModernSociety

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