The Supply Chain Logistics of your Host - Bryndis Whitson

21/04/2025 42 min Episodio 10
The Supply Chain Logistics of your Host - Bryndis Whitson

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Episode Synopsis


Host Bryndis Whitson becomes the interviewee in this special episode, and her husband, Scott Deederly, joins to interview her. Bryndis explains how her mother and university courses sparked her interest in the movement of people and goods, which became a deep passion for understanding human-centered logistics. She shares her academic journey, including a civil engineering course that helped her understand flow dynamics through examples of real-life scenarios. She counts her work at the Van Horne Institute as a cornerstone of her career: she led over 45 research projects and 100 events there. Bryndis illustrates how her lifelong interest culminates in this podcast.While at the Van Horne Institute, she led studies on workplace shortages in the supply chain sector and impactful conferences like “Ready at a Moment’s Notice” about military logistics and emergency preparedness. Bryndis helped launch a government-backed Youth in Supply Chain program that offered training and job placement for young people. She joined Lifemark as a technical instructor in 2019 and was there during COVID, where she hosted live sessions with international guest speakers. This all led her to launch Zebras to Apples, where she investigates the unseen stories behind supply chains. Bryndis has a passion for highlighting the human and unexpected aspects of logistics, which shines throughout her career.About Bryndis Whitson:Bryndis Whitson is a storyteller, community-builder, connector and champion. She specializes in supply chain, transportation, and logistics, as well stakeholder engagement and coaching individuals. She has a passion for leadership, training, people and public policy.Bryndis was a part of Lifemark's Re-employment team as a Job Developer / Vocational Rehabilitation Specialist / Technical Instructor in their Supply Chain Training and Employment Program and WCB re-Employment Services from 2019-2023.Bryndis joined the Van Horne Institute in August 2011. She was the Director, Stakeholder Relations at the Van Horne Institute, which was recognized within Canada and internationally as a North American leader as a knowledge leader in Canada's Transportation, Trade, Infrastructure and Workforce network. She oversaw the stakeholder relationship strategies, marketing and communications initiatives, research, conferences and events at the Institute. Bryndis led the Workforce and Digital Futures Initiatives for the Institute.Before the Van Horne, she worked at the Centre for Affordable Water and Sanitation Technology (CAWST), the Senate of Canada, and the City of Calgary. In 2010, Bryndis was named one of the Top 20 Compelling Calgarians by the Calgary Herald and was proud when her 2009 youth education program was recognized in the top 3 in the country by the Donner Foundation, in assistance with the Fraser Institute.Bryndis holds a double Bachelor of Arts in Urban Studies, Geography, and Political Science with an equivalent minor in Transportation from the University of Calgary. She volunteers in the Calgary community with organizations, such as Girl Guides of Canada, and is a Calgary Stampeders Season Ticket Holder.—Contact Bryndis Whitson: Website: ZebrasToApples.com Instagram: @ZebrasToApplesLinkedIn