Cindy Clark, President of Women in Supply Chain (WISC), joins us on the show today to outline how supply chain touches almost everything we do.She traces her path from the automotive and heavy-duty parts world to running her own repair shop, and shares how the profession grew up alongside her, especially as big manufacturers like Daimler leaned into new tech. Along the way, Cindy shows why logistics, procurement, and clear data aren’t just buzzwords: they’re how we keep things moving safely and efficiently.We also wander into some fascinating corners of the field, like why hay quality matters to farmers and animal health, how small and mid-sized businesses can start adopting AI, and where governments and companies can actually work better together. Her simple and powerful take on it all is that supply chain isn’t just trucks and warehouses; it’s the heartbeat of every industry.With humour, honesty, and plenty of real-world examples, Cindy connects policy, sustainability, and technology in a way that invites all of us to stay curious, stay informed, and be ready for change.About Cindy ClarkCindy Clark is the President of Women in Supply Chain (WISC) and a lifelong advocate for elevating awareness of supply chain’s impact across industries. With a professional background spanning automotive parts, heavy-duty repair, and dealership management, Cindy has witnessed the evolution of logistics first-hand, from manual systems to technology-driven operations.Cindy is passionate about supporting women’s advancement in traditionally male-dominated fields, promoting education in AI and digital transformation, and encouraging intergenerational collaboration in business. Her experience bridges entrepreneurship, public-sector engagement, and mentorship, making her a voice for innovation and inclusivity in supply chain and logistics.—Contact Bryndis Whitson: Website: ZebrasToApples.com Instagram: @ZebrasToApplesLinkedIn: Zebras to ApplesContact Cindy Clark: Website: Women in Supply Chain AssociationLinkedIn: Women in Supply Chain AssociationLinkedin: Cindy Clark

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