Join The June Resilience Lab Here
Connect With Matt At Pretty Decent Marketing
In this episode of 'Your True Work by Metier Council,' Yesi Fortuna invites marketing consultant Matt Marciante to discuss key learnings from session four of the Resilience Lab Challenge. They delve into strategies for effective advertising and client acquisition, emphasizing the importance of personalized marketing approaches. Marciante shares his journey from being dissatisfied with traditional agencies to taking control of his own marketing for his businesses, Marciante & Co. and Mission Leather, during the COVID-19 pandemic. He outlines his success with email marketing, particularly using Klaviyo for targeted campaigns, and offers valuable insights for both new and seasoned business owners. The episode highlights the significance of having a robust marketing system in place and consistently providing value to potential clients.
00:00 Introduction to the Resilience Lab
00:37 Meet Matt Marciante: Marketing Consultant Extraordinaire
01:26 Matt's Journey: From Frustration to Mastery
03:04 The Power of Email Marketing
04:30 Crafting Effective Marketing Strategies
08:49 The Role of Content in Marketing
12:57 Exploring Email Marketing Tools: Klaviyo
16:57 Maximizing Email Marketing and Facebook Ads
22:51 Building a Robust Email Marketing System
27:23 Conclusion and Next Steps


 

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