ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Digital transformation and revenue management"
Episode Synopsis
Customer experience starts with the psychological process leading to the purchase of your service. If you do not know where to start your digital transformation, follow your customer's journey from acquisition. This approach has the advantage of structuring your approach, and of starting your digital revolution with a project with a high return on investment, since it is directly correlated to the increase in your sales across all distribution channels.
More episodes of the podcast Yield Tactics - Revenue management and Pricing podcast
Airports embrace pricing
01/04/2024
From Branded Fares to Matrix Pricing
15/04/2024
Strategies for pricing spare parts
29/04/2024
Pricing your loyalty program
27/05/2024
Performing O&D optimization with segment RMS
10/06/2024
Pricing the 21st century
24/06/2024
In God we trust