In the domains of marketing, customer relationship management, and pricing, the terms "loyalty program" and "loyalty
scheme" are often used interchangeably, but they refer to distinct approaches.

A "loyalty program" typically refers to transactional reward systems, where customers accumulate points or discounts by making purchases, while a "loyalty scheme" transcends these immediate rewards. It encompasses a broader set of strategies aimed at establishing a lasting relationship between customers and the brand, creating an emotional connection based on trust, satisfaction, and exceptional customer experience.

This podcast explores the subtle art of customer loyalty, highlighting the crucial importance of pricing strategies in build-ing sustainable and mutually beneficial customer loyalty.

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