We've cut down the seventh week of lectures to be even shorter and combined them into one podcast.Kevin Hale gave both lectures this week. Kevin’s a partner at YC and cofounded Wufoo. His first lecture is on how to improve conversion rates and his second lecture is on pricing for startups.Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/***Topics00:00 - Intro 00:27 - Kevin Hale - How to Improve Conversion Rates1:02 - Why we care about conversion rates2:02 - Shareware conversion rate is .5%2:22 - Casual download games is 2%2:32 - Freemium SaaS range from 1.5 to 5%3:57 - Knowledge spectrum5:52 - The one button interface6:37 - What is the call to action? And the magic moment.8:02 - What is it?8:38 - Is it right for me?9:02 - Is it legit?9:22 - Who else is using it?9:52 - How much? What's the catch?10:39 - Where can I get help?11:30 - Kevin Hale - Startup Pricing 10113:15 - Monetization gives you the biggest bang for your buck14:35 - Price thermometer16:35 - Mistake 1 - Prices are too low16:55 - Mistake 2 - Underestimate costs 17:08 - Mistake 3 - Don't understand your value17:27 - Mistake 4 - Focus on wrong customers18:05 - Sales and profit over a product's life19:20 - Why is pricing innovation hard?21:27 - How to optimize prices 22:32 - $1B formula24:05 - Price and complexity26:55 - 10 - 5 - 20 rule28:20 - Summary

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