Explains why creating a data-driven culture is vital for organizations seeking to leverage the full power of artificial intelligence (AI). The text argues that AI systems perform best with access to high-quality data, and a data-driven culture encourages this, empowering employees to use data and AI for decision-making. The authors outline the essential characteristics of a successful data-driven culture, such as leadership commitment, data accessibility, data literacy, and data governance. They then provide detailed steps for executives to build this culture within their organizations, including investing in data infrastructure, promoting data literacy, and creating cross-functional data teams. The text concludes by emphasizing the importance of leveraging AI to generate actionable insights and measuring the success of a data-driven culture through key performance indicators.

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