Greg Twemlow's Medium article critiques Perplexity's proposal to rebuild TikTok in America, arguing that the platform's success lies in its cultural significance for Gen Z and Alpha, not just its technology. Twemlow asserts that TikTok is a vital space for youth self-expression and rebellion, and Perplexity's technically focused plan overlooks this crucial element. He questions whether Perplexity can maintain TikTok's appeal while imposing controls for "useful" content, suggesting that Gen Z might abandon a platform perceived as overly paternalistic or sanitized. The article concludes that Perplexity's vision prioritises infrastructure over culture, potentially leading to a "cultural walkout" and rendering their rebuilt TikTok valueless. Twemlow suggests true innovation would involve empowering youth creators and respecting TikTok's existing cultural dynamics. Read the article on Medium.

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