[Business Talk] Chagee: Opening 3,500 stores in 6 years

24/10/2024 13 min Temporada 3 Episodio 5

Listen "[Business Talk] Chagee: Opening 3,500 stores in 6 years"

Episode Synopsis

The Overlord Tea Princess was like holding a big knife and riding a dark horse, charging into this fiercely competitive battlefield and quickly seizing one territory after another.

But generally, when opening stores quickly, the profitability of a single store is ignored. It is said online that the monthly turnover of a single store of Chagee can exceed one million. I also asked my friends who opened Chagee directly and indirectly, and they said that there are indeed million-dollar stores, but it also depends on the location of the store in the business district. Not all stores are like this.

Even so, what is even more surprising is that most of
Chagee's store menus only have a dozen products , and they are basically a simple combination of tea and milk. This product efficiency is very enviable. You know, most milk tea shops can't achieve a monthly turnover of 200,000 with 100 products.