ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
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Episode Synopsis
In this episode of WWD Voices host Arthur Zaczkiewicz chats with Jeanette Duke, director of marketing at Sky IT Group, about innovations in retail technology. She explains the limitations of traditional Electronic Data Interchange (EDI), particularly EDI 852, which has not adapted to modern retail needs such as detailed insights into sales trends, markdowns, and promotional activities.
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