On our latest episode of "Wrong Story Short," Braithwaite's Allen Vickers and Joe McIntyre highlight the importance of media training. The pair take a deep dive into how ensure your interview goes as smoothly as possible.

Lack of preparation before an interview could be the difference in looking like a thought leader or becoming a meme on YouTube.

At Braithwaite, part of our job is to ensure spokespeople are prepared and interviews always stay on track. Our staff is full of experts to help brands tell their story without ending up as a meme or bad soundbite.
What's in this episode:

1:00 – Braithwaite’s approach to media training  
1:18 – Molding Media Training to fit companies needs
2:36 – A positive example of Braithwaite Communications media strategy put into practice
5:49 – Dealing with Questions Coming out of left field from reporters  
7:00 – Dealing with hard hitting questions from media

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