Ep 128: Book Publicity with Emily Florence

11/06/2025 1h 2min
Ep 128: Book Publicity with Emily Florence

Listen "Ep 128: Book Publicity with Emily Florence"

Episode Synopsis

Click Here to ask your book writing and publishing questions!This week, I’m joined by publicist Emily Florence, and we’re talking about how to set publicity goals before you start chasing them, why a Today Show appearance might not sell nearly as many books as you think, and how to make your marketing feel less like shouting into the void and more like having conversations that matter.Here’s what we get into:Why knowing your goals (career author? credibility? visibility?) makes all the differenceThe surprising truth about big media hits (and what works better)Building an author platform that doesn’t rely on hacking the algorithm or pretending to be someone you’re notHow to build a real-deal, supportive author community (no fake “collabs” required)READY TO FINALLY BE IN THAT "CAN'T STOP WRITING" FLOW?Grab the free nonfiction or memoir kickstart that's helped hundreds of authors get out of their heads and into the flow: 👉 PublishAProfitableBook.com/chapterone WANT TO SELL MORE BOOKS (WITHOUT THE SELF-PROMO CRINGE)?The Author Visibility Bundle gives you 200+ done-for-you email templates, social media graphics, and other book promo tools designed to help authors build buzz and drive sales, without feeling pushy. 👉  PublishAProfitableBook.com/bookvisibility WONDERING EXACTLY HOW TO SELF-PUBLISH SO YOU CAN STOP GUESSING?Grab the action plan and finally feel confident you’re doing this the right way.👉 PublishAProfitableBook.com/actionplan CURIOUS ABOUT AMAZON ADS AS AN INDIE AUTHOR?Snag the small but mighty tweaks that help your book actually sell before you ever spend a dime on Amazon ads.👉  PublishAProfitableBook.com/trialSupport the show****** Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry. Available wherever podcasts are available: Apple PodcastsSpotify YouTube Let's Connect! InstagramWebsite Email the show: elizabeth [at] elizabethlyons [dot] comThe podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth