In this episode, Jodi explores the long-term strategies for marketing your book beyond the launch day. Jodi shares important insights on how to integrate your book into your business ecosystem, emphasizing serving over selling. Learn how to position your book as an evergreen marketing tool and discover the key phases of book marketing. Join us and gain valuable tips to ensure your book's long-term success. Keep writing, keep marketing, and think beyond the launch. Keywords:book publishing, writing, marketing, entrepreneur, business, long term marketing, book launch, traditional book publishing, bestseller status, vanity metrics, marketing tool, visibility, evergreen concept, business ecosystem, marketing strategy, author, success metrics, commercial author, business owner, book marketing, prelaunch, post launch, commercial success, marketing plan, launch event, book revision, industry changes, success strategy, mentorship membership, Author-Entrepreneurs Lab   Resources Mentioned:The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB   LINK TO FULL RAW EPIOSDE TRANSCRIPT: https://docs.google.com/document/d/1DdiwVZ7y5THplRr6-TZi_7H5T3XVdkX7M7h4bi9X32c/edit?usp=drive_link

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