When people decide they want to start marketing their business and brand, they focus on the logo but not much after that. In this episode Cat and Renee are diving deeper into developing a brand aesthetic and how it should convey an emotion and feeling to your customer that is totally unique to you! We are sharing how we developed our brand aesthetics and guess what? It didn't happen the way you think! Tune in to hear the full story and create your brand aesthetic!    This episode's quick tip is the Lifelapse app, easily created stop motion videos on your phone with this fun app! www.dreamstoplanspodcast.com www.instagram.com/dreamstoplanspodcast www.facebook.com/groups/dreamstoplanspodcast www.mygirlfriendrenee.com www.kittymeowboutique.com

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