Why marketers should act like scientists? | Women Who Brand: Charlotte Blank,US CMO, Jaguar Land Rover

Women Who Brand
27/05/2025 22 min Temporada 1 Episodio 6

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Episode Synopsis

Join us in this episode as Charlotte Blank, US Chief Marketing Officer at Jaguar Land Rover North America, shares the power of experimentation—encouraging marketers to think like scientists and test what truly resonates with their audience.We also dive into why Miami is such a key city for the brand, and so much more. Charlotte’s insights were not only strategic, but deeply inspiring.If you’re into rebrand strategies, luxury sedans, sports cars, or SUVs, you’ll enjoy this one!

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