Today on Women Mastering Midlife, I’m joined by Annie Evans- entrepreneur, single mom, skincare expert, and all-around powerhouse, for a refreshingly real conversation about navigating life after divorce, building a thriving business, and embracing self-care and community during the midlife years. Annie shares how she went from reluctant business owner to founder of two successful locations and her own skincare line, all while raising her two children and learning how to prioritize her own well-being.We dive into the realities of midlife dating, the challenges of managing hormonal shifts alongside parenting teens, why self-care is non-negotiable (even if it looks different than you expected), and how women can leverage their hidden skills to reinvent their lives after major transitions. Annie’s story is packed with wisdom, laughter, and the reminder that reinvention at midlife isn't just possible, it’s powerful.If you're a midlife woman wondering how to rebuild, reclaim your identity, or take a leap into something new, this episode is for you.What We Cover in This Episode:Annie's journey from economist to esthetician to multi-location business ownerLessons from building a business as a single mom in midlifeHow divorce reshapes your sense of identity and motherhoodThe unexpected benefits (and challenges) of dating in your 40sPrioritizing self-care in the busiest seasons of lifeLetting go of societal expectations and redefining success on your termsThe importance of asking for help, building community, and finding joy in solo adventuresWhy women underestimate their transferable skills — and how to own your experienceWords of encouragement for any woman standing at a new beginningResources Mentioned:Books: Who Not How, 10x is Easier than 2x, TractionSmall Business Administration (SBA) resources for women entrepreneursConnect with Annie Evans: https://spruceshoppe.com/Join the ConversationGet your FREE guides HERE: www.msvictoriabyrd.com/free-guides Share your thoughts and stories on our social channels and tag us @WomenMasteringMidlife  and @misvictoriabyrd Let’s rewrite the narrative together!  Find more information on our website: www.msvictoriabyrd.com Join the Community! www.msvictoriabyrd.com/community Book a FREE 1:1 discovery call to learn more about coaching programs and coursesSubscribe & Review  Enjoyed this episode? Be sure to subscribe and leave a review. Your feedback helps us reach more women navigating midlife with strength and resilience.  Disclaimer  This podcast is for entertainment, educational, and informational purposes only. The hosts, guests, and experts featured are not your personal healthcare providers or advisors. The content should not be considered as professional, personalized medical, psychological, or prescriptive advice.  Always consult qualified professionals such as your physician, therapist, pharmacist, or coach for specific concerns and decisions related to your health or lifestyle. *Women Mastering Midlife* is not responsible for any undesired outcomes resulting from actions taken based on the content of this podcast.  

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