Hear of 7 powerful strategies to help coaches differentiate themselves in an increasingly competitive industry. This episode provides practical advice to build a unique, memorable brand and transform your coaching business into a profitable venture.Episode Highlights[00:00:00] - Introduction and podcast overview[00:01:00] - The importance of standing out in the coaching industry in 2024[00:02:00] - Strategy 1: Be authentically you[00:03:00] - Strategy 2: Solve real, specific problems for your ideal client[00:05:00] - Strategy 3: Build a memorable personal brand[00:06:00] - Strategy 4: Provide excellent, innovative service[00:08:00] - Strategy 5: Leverage customer case studies and testimonials[00:09:00] - Strategy 6: Build a tight-knit community[00:10:00] - Strategy 7: Show up and be seen (aim for "omnipresence")[00:12:00] - Episode summary and key takeaways[00:13:00] - Closing thoughts and call to action7 Ways to Stand Out from Your Competitors:Be authentically you: Share your unique journey and storiesSolve real, specific problems for your ideal clientBuild a memorable personal brand through authenticityProvide excellent, innovative service (e.g., unlimited laser coaching)Leverage customer case studies and testimonialsBuild a tight-knit community around your brandShow up and be seen - aim for "omnipresence" across platformsResources Mentioned30-day "Offer to Market" sprint starting September 16th Offer to Market (joannalottcoaching.com)Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:✨ 2026 Coaches’ Planner – Your Three Ways to Join InA few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year.


You can now choose the option that suits you best (links below)


1️⃣ Free Digital Download – Get instant access to the online version of the 2026 Coaches’ Planner.
2️⃣ Printed Planner on Amazon – Order your copy to write in and keep by your side all year.
3️⃣ Dare Greatly Online Workshop – Thursday 4 December – Join me live as we plan together. You’ll receive a printed planner in the post plus a few thoughtful extras.


Whichever option you choose, my hope is that this planner helps you create a calm, clear, and successful year ahead.


➡️...

Ver todos los episodios