When working in a family business, it’s not unusual to become absorbed in one’s role and push personal ambitions aside. Sometimes, this is simply due to the sense of belonging and the natural focus on the greater picture. However, if not addressed, it can lead to resentment and a feeling of being “stuck”. In this episode of our WiFB Conversations, Amy Katz and Ramia Marielle El Agamy discuss the importance of defining one’s own brand and goals to avoid or overcome the feeling of being stuck in a role within the family business.

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