Scott Peck and his buddies were just making pickleball content for fun, until an unlikely merger spawned from a near cease-and-desist. Now, it's a full-blown paddle company, making budget-friendly paddles that out-perform their competition. In this episode, we dive into how Friday Pickle went from funny Instagram reels to manufacturing, why humor is their secret marketing weapon, and how they're taking on the big brands without taking themselves too seriously.Be sure to check out the Show Notes!Grab your first Every Plate box for free!Follow us on Instagram: @witnessbusinessFollow Friday Pickle on Instagram: @fridayypickleball

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