In this episode, we sit down with Lior Arussy, founder of Strativity Group, a world-leading boutique customer strategy consultancy, as well as the author of several insightful business books. We explore the transformative power of customer experience and innovation. Lior shares the story behind creating and building Strativity into a global consulting powerhouse, the challenges he faced along the way, and the strategies he has used to help companies break free from mediocrity.We also discuss the other side of entrepreneurship. A little bit of taxes, HR, imposter syndrome, and how to overcome all of that to build a thriving business. Whether you're a business owner, a leader, or just looking for inspiration, this conversation will leave you motivated to rethink the way you approach growth and success.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusiness

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