Fueling Adventure: How Wild Horizon Is Redefining the Protein Bar with Founder Ethan Whitfield // EP. 71

Witness Business
25/08/2025 58 min Episodio 71

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Episode Synopsis

In this episode, we sit down with Ethan Whitfield, founder of Wild Horizon, a protein bar made from real beef, designed to fuel hikers, adventurers, or anyone who needs a hearty meal replacement on the go. Ethan shares the inspiration behind creating a bar tough enough for the trail, the challenges of launching something entirely new, and how Wild Horizon is carving out a new lane in the protein bar market.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Wild Horizon on Instagram: @wildhorizonbar

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