In this episode, I sat down with Kristin Zhivago to unpack what really stops creators and entrepreneurs from making sales. We went deep into how to talk to your happy customers, test demand before building a product, and sell ethically—without feeling salesy or sleazy. If you're a content creator or business owner trying to figure out why your offers aren’t converting, this episode will change how you think about marketing and sales forever.Connect with the Guest:Website: https://zhivagopartners.comBook: Roadmap to Revenue on Amazon – Buy the BookChapters:00:00 – Introduction and Guest Welcome00:30 – Who Is Kristin Zhivago and What Does She Do?01:20 – Why Talking to Happy Customers Matters02:41 – Why Online Businesses Fail at Selling03:29 – The Myth of “Build It and They Will Come”06:13 – How to Test Demand Before Building a Product08:11 – What It Means to Be a Business Psychologist10:45 – Why Every Business Is Different13:06 – Why Surveys May Mislead Product Creators14:45 – Pricing: How to Ask What’s Fair16:01 – What Is the Roadmap to Revenue?19:30 – Case Study: Social Media and Business Growth24:02 – How AI Agents Are Changing Customer Support25:28 – Business Is About Love, Not Greed28:36 – The Love-Leverage-Logistics Framework30:06 – How to Sell Without Feeling Salesy32:50 – Real-World Product Messaging Example33:26 – Getting Over the Fear of Monetizing Your Audience35:51 – Practical AI Use Cases in Marketing39:50 – Why AI Agents Are the Future of Business Sites40:13 – Underrated Marketing Channels and the Power of Social Proof42:52 – The Three R's of Marketing: Recency, Frequency, Relevancy43:43 – Final Thoughts and Outro44:11 – Where to Learn More About Kristin

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