Listen "Heard of the Aroma Wheel? Meet Isabelle Lesschaeve, Sensory Scientist."
Episode Synopsis
The Aroma Wheel was invented in 1990 to help consumers get in touch with their senses to understand describing the smell of wine. Her extensive work with one of the largest soda manufacturers in this field has primed her to go on her own and build a program around the very subject. Have a listen.
More episodes of the podcast Wine Talks with Paul K.
Breaking Traditions: Collaboration, Diversity, and Modern Strategies in the Wine Industry
11/11/2025
Unlocking Luxury Wine: Charlotte Selles on Brand Strategy, Relationships, and the Business of Wine
30/10/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.