Mason Fredrickson leads Move Forward Financial, providing loan services for Windermere clients. Former commercial loan officer with extensive banking background, now specializing in the Windermere Ready Loan program.[0:00-5:00] Program OverviewWhat is Windermere Ready and why it was createdSolving the cash flow problem for home preparationAddressing market conditions where days on market are expanding[5:00-15:00] How It's DifferentComparison to traditional HELOCsStreamlined approval process (minutes to next day)No monthly payments due until escrow closeEquity-based lending decisions[15:00-25:00] ROI and Investment AreasPotential 100% ROI on improvementsTop investment categories: staging, landscaping, painting, flooring, kitchensBinary benefit: sale vs. no sale[25:00-35:00] Agent BenefitsCompetitive advantage in listing presentationsReputation building as "ready for market" specialistNo financial burden on agentsAvailable presentation materials in Present CMA tool[35:00-45:00] Loan StructureTwo loan types: Under $50K (unsecured) vs. Over $50K (real estate secured)6-12 month termsAvailable across all Windermere states[45:00-End] Program Evolution & ContactFocus on universal awarenessFuture lending tools development✓ Include Windermere Ready in every listing presentation✓ Use as competitive differentiator✓ Perfect safety net for sellers without upfront cash✓ Builds agent reputation for premium listings✓ Streamlined process removes friction from home preparationProgram Website: WindermereReady.comHost: Michael Fanning - [email protected]: Mason Fredrickson - Contact details available at WindermereReady.comFor Windermere Agents: Find presentation materials in Present CMA tool"Be awesome and help somebody" - Michael FanningKey Discussion Points & TimestampsKey TakeawaysContact Information

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