The volume of voices urging a shift away from the traditional focus on efficiency-driven growth towards establishing an effective waste ecology is intensifying. How should our economic system and consumption patterns transform to enable the realization of the Cradle-to-Cradle principle across all sectors and industries? Follow Heimo Scheuch on Instagram: instagram.com/heimoscheuch Visit our Corporate Website: wienerberger.com Follow us on Twitter: twitter.com/wienerberger Follow us on Linkedin: linkedin.com/company/wienerberger

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