The Sweet Spot: How Pricing Psychology Influences Our Purchasing Decisions

Why We Buy: The Science of Shopping Psychology
06/07/2025 12 min Episodio 22
The Sweet Spot: How Pricing Psychology Influences Our Purchasing Decisions

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Episode Synopsis

In this episode, we delve into the fascinating world of pricing psychology. We explore how prices ending in .99 affect our perception of value, the influence of price anchoring, and the role of perceived quality in our purchasing decisions. Join us as we uncover the subtle ways pricing strategies manipulate our brains and wallets. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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