The Sway of Senses: How Sensory Marketing Influences Our Purchases

Why We Buy: The Science of Shopping Psychology
01/04/2025 13 min Episodio 13
The Sway of Senses: How Sensory Marketing Influences Our Purchases

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Episode Synopsis

Dive into the fascinating world of sensory marketing and discover how our five senses - sight, sound, smell, taste, and touch - play a pivotal role in our purchasing decisions. We'll explore the science behind sensory cues, how they're used in retail and online environments, and the psychological impact they have on our consumer behavior. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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