An exploration of how physical retail environments are scientifically designed to influence shopping behavior. We analyze Paco Underhill's revolutionary research on shopping behavior and store layout psychology, including the famous 'butt-brush effect'. The episode examines specific cases like IKEA's maze-like layout, Costco's treasure hunt philosophy, and the psychology behind grocery store product placement, revealing how every aspect of store design is calculated to maximize purchases. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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