This episode examines the powerful psychological effect of 'free' offerings in marketing and consumer behavior. We explore Dan Ariely's groundbreaking research on zero-price effect, including the famous Amazon Prime free shipping strategy and its impact on consumer psychology. The episode delves into how companies leverage free trials, samples, and freemium models to trigger specific behavioral responses, while also examining the hidden psychological costs of 'free' products and services. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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